One of the most effect methods of lead generation for your business is through your blog. Here are six ideas to get your blog lead-productive and working hard for you.
1. Quality not quantity
Contrary to what you might think, generating hundreds of leads is not necessarily a guarantee of success. Try to attract quality prospects which will actually convert into real customers rather than window shoppers who will not buy. Your time will be much better spent working with genuinely interested customers who want to do business with you than in trawling through dozens of time-wasters.
2. Make your product/service crystal clear
It is very important that visitors to your blog are left in no doubt about what goods and/or services you are offering. Make sure that the subject matter you are discussing relates directly to your business interest and that each page of your website contains relevant advertising and imagery together with a clear call-to-action.
If you offer a number of different services or products, make sure that the advertising around each of your blog posts is varied and that your offers on that page relate specifically to the subject matter in your post.
3. Speed things up
Everyone is in a hurry these days, or so it seems and that applies particularly when surfing the web. No-one wants to wait forever while the website they wish to view loads; one pixel at a time! In fact, statistics show that if your site is slow by just a single second’s delay, your conversion rate will drop by up to 7%.
4. Resource posts = leads
The best way to generate traffic and retain visitors to your blog is by featuring resource posts rather than just lists of tips. Resource-oriented posts have much greater longevity than lists of tips. People love useful information and this is what drives traffic which ultimately delivers the leads you need to generate business.
Make sure that your resource posts are well-positioned to address the needs of your audience and you will enjoy a constant stream of visitors to your blog.
5. The “Ultimate Guide”
Like resource posts, people love to read in-depth, informative articles about subjects they love and this can be a very powerful tool for generating traffic and bringing prospects to your website.
Your “Ultimate Guide” should look to answer every likely question your readers have about your specialist subject. You should make it as attention-grabbing and interesting as possible by including multimedia content, links to other relevant article you’ve written and and any preferably recommendations as to how the products and services you offer can help your readers.
6. Case studies and references
Another very effective tactic is to include case studies in your blog. Case studies don’t necessarily result in high levels of traffic but they do illustrate to your readers how your particular service or product has benefited other customers.
Clients with whom you conduct regular business make great reference points for potential customers, so make sure you include references for them. This gives both you and your business credibility and instills confidence in your potential customers that you can deliver. References often make the difference between a tentative enquiry and a confident purchase.
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